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Case Study
Building a Go-To-Market Strategy for Wildmind Meditation
Wildmind is a meditation & mindfulness practice based in Sydney, Australia. It's owned and operated by Chibs Okereke who is a qualified Mindfulness-Based Stress Reduction (MBSR) teacher.
OVERVIEW
Decluttering The Jargon
Chibs aims to declutter the jargon and associations of meditation by using language and methods that are simple, straightforward, and relatable, to help individuals gain control of their minds rather than letting their minds control them. He works with regular people to boost productivity, focus and creativity, as well as manage stress, burn out, anxiety, and depression.
He contacted 11th Hour Marketing for help to build out his customer proposition and go-to-market strategy.
Layers of stones
WHAT WE DID
Market Research
11th Hour conducted a full competitive ananlysis of the market and identified niche opportunities for Wildmind Meditation.
In addition, we conducted data analysis and surveyed existing customers to identify demographics and behavioural data in order to create segment profiles and lookalike audiences to target in order to create the go to market strategy
Built a Go-to-Market Strategy
Built out a full market strategy to maximise new customers through identified channels, which included Social Media, Digital Media, and bespoke relevent publications.
Test & Learn to Optimise
A full A/B test schedule mapped out to optimise marketing communications through testing target audience type, copy, Call to Action, and offers.
The Results
Wildmind Meditation sold out their first ever weekend retreat. Tuesday night meditation trials promoted through social media are generating extensive leads to convert into ongoing customers, and publicity generated through bespoke press is building exponential awareness of Wildmind Meditation and their services, enabling Chibs to concentrate on helping to improve his clients' lives.